Every Door Direct Mail (EDDM)
Every Door Direct Mail (EDDM) is a new program from the US Postal Service that is the easiest, most affordable way to use the mail to deliver a message to your customers. Use it for a coupon, a sale or simply to let them know you are there. Here are the Pros and Cons of using EDDM mailings instead of the more conventional targeted mailings:
Pros - EDDM vs. Targeted Mailings:
There is no address list to buy and no individual addressing of the mail pieces – both are significant cost savings. You pick an area like a zip code, an area around a certain address or a specific postal carrier route. Your mail piece gets delivered to every address or every door in that area regardless of whether the area is a single carrier route or the entire county. The EDDM mail pieces are generally oversized and, therefore, they will really stand out in the mail. Targeted mailings are generally letter-sized pieces that are less than 6-1/8"x11.5" while the USPS regulations require that the EDDM mail pieces must be flat-sized which means that they have to be larger than a letter-sized piece in at least 1 dimension and have a maximum size of 12”x15”. The cost is significantly less than traditional direct mail – no address list to purchase, no addressing individual pieces, no USPS-mandated sorting and address verification and lower postage which is far below the first class and even almost all standard presorted rates.
Cons - EDDM vs. Targeted Mailings:
EDDM is not a targeted mailing program. You can target an area (e.g., carrier route, group of carrier routes, zip code or a distance around an address) but you can’t target specific demographics (e.g., age, income, homeowner, vehicle owner, geography, and presence of children). If you are interested in a targeted mailing or wish to discuss the differences in more depth, please contact us. You must send mail pieces to every address (residence & business or residential-only) in each selected carrier route. You can’t send mailers only to businesses or to select addresses. You can’t personalize the mailers with variable data to; for example, modify an offer based on a customer’s buying habits. All mail pieces must be identical.
Why use EDDM?
EDDM lets your business send promotional mail without having to buy and maintain a mailing list; therefore, it is less expensive to produce and less expensive to mail because the postage. EDDM can help businesses by Building more traffic Finding new customers, and Increasing revenue.
Who would benefit from using EDDM?
EDDM is ideal for retailers like Auto Dealers, Restaurants, Grocery Stores, Specialty Stores, Gift Shops, Apparel Shops, Departments Stores, and more! EDDM is also ideal for service businesses like Auto Repair Shops, Attorneys, Health Care Professionals, Banks, Dry Cleaners, Contractors, Home Improvement Businesses, Insurance Agencies, Real Estate, and more! Next Steps: Collect your ideas on the content, distribution area and timing for your next mailing. Set up an appointment to meet with our Sales people to make your project happen.
How Can MInuteman Press Help You:
We can help you identify the USPS postal routes that match your target area and determine the size of your mailing. We wull help you design the mailer that will make the most impact and get the results that your want. We will take care of all of the details! We will print, bundle and label your mailin to the exact specifications required by USPS. We will deliver your completed mailing to all appropriate USPS sorting facilities and ship or deliver samples to your office.
Direct Mail Printing
We print a variety of products that are used for direct mail. We stock a large variety of envelope sizes and colors. We print postcards, flyers, letters, self-mailers, business reply cards, or anything else that you need to put into the mail. We complete the project by either using your mailing list or procuring a mailing list using your specifications and addressing the printed pieces plus applying barcodes and sorting for maximum postal discounts.